OFF & ON celebrates 15 successful years in the essential beauty maintenance industry
OFF & ON celebrates 15 successful years in the essential beauty maintenance industry
Dedication to providing exceptional customer experiences and stunning results proven through years of success.
OFF & ON, leaders in brows and hair removal, proudly announces its upcoming 15-year anniversary in August. Since opening its doors in 2008 with a single store in Newmarket, OFF & ON has expanded its presence and established six successful stores nationwide. What started as a modest offering of brows and waxing services has grown into a beauty destination. OFF & ON now provides a wide range of services, including brows, waxing, laser treatments, semi-permanent makeup, injectables, and dermal needling. This evolution reflects OFF & ON's commitment to staying at the forefront of the beauty industry and catering to the evolving needs of its loyal clients.
Throughout its 15-year journey, OFF & ON has maintained its position as a leader in essential beauty maintenance. By combining expertise with exceptional customer service, OFF & ON has become synonymous with quality and trust. Clients can find OFF & ON in Auckland (Britomart, Newmarket, Takapuna), Hamilton, Wellington and Christchurch.
As OFF & ON celebrates this milestone anniversary, it looks back on years of success, innovation, and the satisfaction of helping countless individuals feel confident and beautiful. OFF & ON remains dedicated to offering innovative beauty maintenance solutions and personalised and customised experiences to its valued customers.
"The driving force behind OFF & ON has always been - if you are not moving forwards, you are moving backward - we are a company built on innovation,” shares Claire Weathers, OFF & ON’s General Manager.
“OFF & ON dares to be different and pushes the old norms of the beauty industry, bucking the industry penchant for Fru-Fru, Enya, and stock images. Rather than spreading far and wide we’ve always focused on specialisation and honing our craft, delivering a premium customer experience and service through our team of experts.”
In OFF & ON’s pursuit of innovation and delivering premium beauty maintenance solutions, OFF & ON is excited to introduce the forthcoming launch of the Colour Bar - a move to recognise that colour is the uncelebrated champion of the brow. OFF & ON is elevating the art of brow personalisation to new heights.
Within the idea of the Colour Bar, OFF & ON’s highly skilled brow artists hold a diverse range of colour combinations, enabling them to seamlessly tailor to each individual's distinct preferences and requirements. The brow artists will collaborate closely with clients and use new systems and its range of colour combinations to achieve the ultimate brow shade that harmonises with their features as well as answer their brow concerns.
The pivotal role that brow colour plays in the face is undeniable. OFF & ON are introducing the three-pronged approach.
1. The Tint: Offering a balance between a natural look with extended longevity, the tint system is the perfect entry into colour that delicately enriches brow colour. Ideal for those who wish to enhance their brow colour while maintaining a versatile look that caters to various occasions and styles.
2. The Stain: For those who seek enduring fullness and symmetry, OFF & ON’s stain system offers a solution that deeply tints the brow hairs, creating a more voluminous and pronounced appearance. This option is perfect for individuals who desire long-lasting results, ensuring their brows remain defined throughout their daily activities.
3. The Henna: OFF & ON’s henna system employs natural henna dye to encapsulate the brows with a temporary colour. This option caters to all ages, whether one seeks to embrace a bold and adventurous appearance or cover those pesky grey strands.
As OFF & ON are stepping into this new era of personalisation, the Colour Bar stands to empower the client to define their own style, accentuate their own features and address their concerns. “The Colour Bar, with over 135 different customisations, you’ll never just be dark brown.”
As OFF & ON celebrates their 15-year milestone in the beauty industry, the introduction of the Colour Bar represents their continued dedication to offering innovative solutions and personalised experiences to their valued customers. OFF & ON are excited to bring this new level of customisation and artistry to their brow services and look forward to creating even more realistic results for their clients.
Join OFF & ON this August in celebrating 15 years of excellence in essential beauty maintenance, and experience the magic of the Colour Bar at OFF & ON. Stay tuned for special events and exclusive offers as they commemorate this remarkable occasion and continue their journey as leaders in brows and hair removal.